Processing and Marketing Soybeans
for Meat, Dairy, Baking
and Snack Applications

Professional Background: 
Pedro Gonzalez, ASA-IM Latin America and Caribbean, implements market development programs for USSEC in marketing, soybean processing, and soy uses. He promotes U.S. soy among key importers, crushers, trade chambers, exporters of oilseeds and soy products, industrial associations, and government agencies. Mr. Gonzalez has given technical, marketing assistance, and presentations in the U.S., Turkey, Morocco, Tunisia, India, Brazil, Argentina, and other Latin American and Caribbean countries.

Director of Marketlink Consultants in Mexico Gonzalez has been promoting US soybeans with ASA and USSEC since 1993 in the LATAM & CBB Region. Gonzalez implements market development programs as consultant for USSEC in marketing, soybean processing and soy uses; he promotes US soy among key importers, crushers, trade chambers, exporters of oilseeds and soy products, industrial associations and government agencies. Gonzalez has been invited to give technical, marketing assistance and presentations in the US, Turkey, Morocco, Tunisia, India, Brazil Argentina and LAM & CBB countries.  
Gonzalez developed food products during 25 years in R&D, Marketing and Sales in Procter & Gamble, Corn Products, Carnation, Warner-Lambert and Anderson Clayton companies. Gonzalez, a biochemical engineer from the National School of Biological Sciences, developed the career of food engineering in the National University of Mexico and served as professor there during 22 years. Gonzalez is a regular speaker on soy processing and marketing in universities, INTSOY, Intl. Soybean Processing & Utilization Conferences and oilseed and soy meetings.

Company Overview:
In key markets and targeted industries, USSEC conducts marketing activities and provides technical assistance throughout the global soybean value chain. This is achieved by:

• Providing technical assistance to primary soybean processors making them more efficient and profitable and increasing demand for their products and consumption of U.S. soybeans.
• Assisting primary processors of soybeans market their soybean meal to livestock, poultry and aquaculture producers.
• Creating demand and increasing consumption of soybean meal by demonstrating to livestock, poultry and aquaculture producers the efficiency and benefits of increasing soy inclusion in feed rations.
• Increasing consumption of soybean oil by educating institutional and food processing buyers on the benefits of using soy oil.
• Creating demand for value added & identity preserved soybeans by educating importers and processors on the capabilities and commitment of U.S. suppliers to meet their needs.
• Increasing demand for soy food ingredients by demonstrating to food processors the benefits of soy flour and other value added protein products.
• Sustaining demand for soy food products by educating influencers worldwide on the healthy benefits of consuming soy.
  • Tracking overseas policy and regulatory issues applicable to U.S. soy exports
• Identifying and addressing trade barriers to ensure the competitiveness of U.S. soy