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Lynn Dornblaser, Director
Mintel Research Consultancy, CPG Trend Insight
New Soy Products
June 5, 2013
Question 1: Why is the nutritional value of soybean meal greater than other oilseed meals?
Question 2: What are the effects of heat processing on the nutritional value of soybean meal?
Question 3: What are the best methods to use for determining the nutritional value and digestibility of amino acids in soybean meal?
With more than 20 years experience tracking and analyzing new product trends, Lynn Dornblaser brings a unique perspective to Mintel Custom Solutions on the consumer marketplace and future new product development. She is a well-noted senior analyst in the consumer research industry. Dornblaser provides commentary regularly for major news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. She has also been featured in several key trade publications, including Prepared Foods.
Lynn Dornblaser brings a quarter century of product trend knowledge to Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking. Prior to joining Mintel, Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. In addition, Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums.
Dornblaser holds a BS in Journalism from the University of Illinois and has also contributed to a textbook on new product development. She can usually be found in the aisles of a supermarket somewhere in the world.
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